Product catalogs may sound a little old school. Most people go online these days to find information. But if you have a lot of products and your customers want something they can take with them, away from your website, you might consider going old school for a little bit. That doesn’t mean that you have to actually print out the catalogs and send them through the mail, but you might consider making a digital version of one and make it available for you customers to download.
What are the benefits of having an online catalog? Believe it or not there are several. A catalog is a great way to get all your products lined up with brief information about each. Be sure to include high lights such as color and size if applicable. Of course you want to make sure that you include prices for each product so that your customers will know what to expect to pay for them.
You don’t have to give detailed information in your catalog. You want to make sure that you are giving your customers enough information to satisfy their basic questions. Make sure that you include more information about each product on your website so that when your customers come to buy they can get more information if necessary. You’ve piqued their curiosity with the catalog but now you’ve sealed the purchase with the website information.
Catalogs are a great way to promote some of the items you have on your site that may not be easily found. Also if you have a brick and mortar store as well as an online site you can distinguish in your catalog which items are exclusively online or exclusively in store. This can save some frustration for those customers who see something online only to find that it’s sold in stores only. You can limit your online space to items you offer only online, making the online shopping experience less frustrating.
Product catalogs take time to put together but they are a great marketing tool. If you do plan on doing a direct mail campaign having one of these handy to send out to area customers can make all the difference. Instead of simply reading a bunch of paragraphs about what you have, you can show them the products that you carry regularly for their convenience. Each copy, whether paper or electronic, should have instructions on how to purchase items, your web address, and contact information so that your customers can contact you if they have any questions.